The Dark Side of SEO…

As the classic line goes, a long time ago, in a galaxy far, far away… achieving those top positions within the search engine results seemed incredibly straightforward. In the early 2000’s, as Google was still in the early days of developing rules and guidelines for SEO, black hat techniques (the Dark Side of SEO) ruled the galaxy… well, the web. Sites across a range of industries and sectors achieved top search positions by using techniques such as keyword stuffing, paying for spammy inbound links and sacrificing quality for quantity in the process, and hiding content on the page by changing the font colour. At the time, these black hat techniques worked but a battle was on its way and change was on the horizon…

White Hat vs Black Hat SEO

The Dark Side is often associated with cheating and engaging in harmful activity to get what you want but at the end of every story, the stronger, light side always prevails and the same can be said for SEO! Modern day SEO experts would even go as far as to simply say one thing about black hat SEO… “It’s a trap!”

Organic SEO takes time… There’s no hyperspace short cut

The problem with black hat techniques is that rather than gaining authority and trustworthiness naturally and organically, sites attempt to gain the top positions in the search engine results without putting in any hard work and without barely any thought for the end user. As anyone who has invested in SEO before knows though, earning those top positions can take time, especially if the search term is highly competitive. Once you’ve earned those positions though, the results can be fantastic for your business, increasing traffic to your site, increasing your brand awareness and reach, and potential increasing your number of online and even offline conversions.

What does this mean for SEO today?

Whilst there are many white hat tactics out there, each of which contribute to improving rankings, they’re all essentially defined by following Google’s quality guidelines. As such, today the emphasis lies on really focusing on the overall user experience – this ranges from fine tuning your content to ensure that it reads well and truly serves a purpose, to obtaining high quality inbound links and even delivering a mobile friendly experience.

Google still updates it’s algorithms today to keep up with changes in user habits and technological advances – often without giving digital marketers any notice. With this in mind, to become a “Master SEO ” you need to work hard and constantly follow the latest developments and trends – working proactively and re-actively.

Speak to our expert team today for a free SEO audit

At  WestoWeb Kuwait, our team of SEO always follow the latest news and developments to ensure that we can make informed decisions which provide our clients with the best possible results in both the short term and the long term future. Whilst the battle between black hat SEO and white hat is now generally confined to the history books, we believe that it’s still important to understand the industry today and how we got to this point.

If you would like to find out more about the world of SEO and how it could benefit your business online, please do not hesitate to contact our team today. Using the force… and our wealth of experience and expertise, we can provide you with a bespoke search engine optimisation strategy which is tailored to your individual goals and budget.