The success of an e-commerce business is determined not only by the products offered but also by its website and its features offered to the customer and the website owner. The business owner needs the tools to manage the website, its functionality, and content.
An e-commerce website runs mainly on functionality, features, and design. It must contain few specific features for a successful online business. Below are some of the standard e-commerce website features that are generally present on well-designed e-commerce websites.
Due to a large number of products present on the site, e-commerce websites face more challenges with navigation. Every effort should be made create a website with clear, logical navigation. Seamless and effective navigation plays an important role for in designing of a website. However, it’s even more critical for e-commerce sites. A lost visitor might result in lost sales. Therefore, it is important to perform sufficient user testing for identifying potential navigational issues.
The most important component of an e-commerce site is the products that are available for sale. Excessive designing with no valid reason usually does more harm than good. It draws the attention away from the products and more towards designing. The designing component should be kept optimum so that it does not create a competition with the products for attention.
The check-out process is an important part of e-commerce website’s user-experience. A complicated check out process will make the shoppers abandon their cart without purchasing the items. The check out should not have a large number of steps and should be easy for shoppers.
Based on a customer’s purchasing history, promoting products that the customer may be interested in future is also a key to a successful e-commerce store. There is usually a section which is designed as per the specific customer which lists the product related to the items that the customer has added to his cart. Irrespective of the approach, promoting the right products that buyers are likely to be interested in is the key a successful e-commerce website.
Providing high-quality images that accurately represent the product can help to overcome the biggest challenge faced by e-commerce over the traditional physical store. It helps in making the buying decision.
Even with an effective navigation, visitors might face trouble in finding a specific product even with good navigation. Moreover, for a larger e-commerce site, it can be more feasible to simply do a search instead of going through several layers of links. The type of search and number of options that should be offered to narrow the search should be based on the size of the site and the items that are available.
Keeping all the above parameter on the priority list, Musk Owl has a thorough experience of developing an effective e-commerce website for big and small scale businesses. Check out over service offering to know more.