SEO (Search Engine Optimization) refers to the optimization and marketing activities that enable the website work being done to improve website ranking and traffic across major search engines (Google, Bing, etc.)
Search engines rank the websites based on the relevant search phrases. The goal of SEO is to help clients achieve higher ranking in the major search engines.
On Page Optimization
A large number of optimizations take place on the website to ensure that content is being properly indexed, keywords are being picked up, and H1 and H2 tags are being used effectively to allow Google and other major search engines to rank the website relevantly. An analysis and revision of the internal link structure, content keyword density, and duplicate content is performed and necessary changes are made a to ensure a high content integrity. Furthermore, additional steps are taken to improve upon website content.
Off Page Optimization
Search engine optimization also requires the creation and maintenance of optimization techniques outside of website domain. Strategies in off page optimization include submitting your website to major directories, social bookmarking websites, and other sources of information. Through link building practices and press release, we create relevant content and incoming links to improve traffic of your website from different sources. This also assists your website’s rankings in major search engines.